Perion to buy in-store retail-media operator PRN for up to $12 million cash

Perion is buying an in-store retail-media shop, not printing a close. On August 26, 2026, from New York and Tel Aviv, Perion Network Ltd. (NASDAQ and TASE: PERI) furnished a Form 6-K with a press release that says it is acquiring PRN. The 6-K’s explanatory note titles that release “Perion Acquires PRN, a Leading In-Store Retail Media Company with Exclusive Multi-year Partnerships Across Some of North America’s Largest Retailers.” Exhibit 99.1 is furnished. Elad Tzubery, the chief financial officer, signed the 6-K the same day. The exhibit does not name a closing date.

What they announced

PRN is described as a leading in-store retail-media company and a pioneer in retail and point-of-care media. The release says the acquisition scales Perion’s digital suite into exclusive point-of-purchase environments and extends its solutions through to the final layer before purchase.

The exhibit does not name the retailers. It describes exclusive, multi-year inventory agreements with national-scale tier-1 retailers across warehouse club, big-box, and healthcare retail. The footprint language is: a top warehouse club’s 4K TV network across 750+ warehouse club locations in North America, a top big-box retailer across 4,500+ stores, and a leading national healthcare retailer across 2,200+ stores. Those are Perion’s descriptions. This page does not fill in banner names the exhibit does not print.

Physical retail, the company said, accounts for more than 80% of U.S. retail commerce. Combining PRN’s retail footprint with Perion’s digital scale is intended to advance four priorities the release names: multi-vertical and geographic expansion; exclusive in-store retail media inventory; last-mile to point-of-purchase precision; and retail media market expansion. With PRN, Perion says its offering spans programmatic digital-out-of-home, commerce, social, in-store retail media, CTV, and direct demand relationships, within a single execution layer.

The 6-K is a report of a foreign private issuer for the month of August 2026. CIK 0001338940. Accession 0001178913-26-004252. Accepted 2026-08-26 07:05:15. Principal executive offices: 2 Leonardo Da Vinci Street, 24th Floor, Tel Aviv, Israel 6473309.

What management said

Tal Jacobson, Perion’s chief executive, said the PRN acquisition “checks all the boxes - Strategic, Synergetic and Profitable from day one.” PRN, he said, “gives us the ultimate channel before any decision to purchase.” The company’s intent, in his wording, is to leverage the breadth of its channel offering, including CTV and digital out-of-home, “so a brand can execute a single campaign from the living room to the shelf.” For retailers, he said, that means curated monetization that protects the store environment. He also said the deal “expands our TAM across the retail media market.” That is Jacobson’s wording. It is not a TickerGrove TAM figure for Perion, and it is not a tape.

Kevin Carbone, PRN’s chief executive, said joining Perion will allow PRN to deliver greater overall value to its retailers and advertisers. “Marketers want to plan in-store advertising the way they plan every other channel,” he said. “Perion brings the demand and the execution to make that possible, while retailers keep the same control over what runs in their stores.”

The company said the acquisition is expected to contribute approximately $3 million to Adjusted EBITDA in 2027 before taking into account any synergies. Adjusted EBITDA is a non-GAAP measure as defined in the exhibit. The exhibit says no reconciliation of that forward-looking non-GAAP figure is included.

Why it matters

Twelve million dollars is the cash ceiling at close, not a multiple, not revenue, and not a close. Perion is a listed digital-advertising company buying point-of-purchase inventory it does not already own. The exhibit’s $70B+ line is the company’s description of the U.S. retail media market, not Perion’s TAM and not a TickerGrove market-size estimate.

The structure is all cash, paid at closing, cash-free and debt-free, with customary purchase-price adjustments. The company says that all-cash consideration eliminates post-closing contingencies. This page does not invent an earn-out.

What to watch

Whether a later filing names a closing date; whether the cash paid at close stays inside the “up to $12 million” line after customary adjustments; whether Perion Retail Networks still describes the business after close; and whether a later outlook document revises the “no material impact” line on full-year 2026. This page does not print a PERI tape.