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M&A / AI
WSJ: Amazon in Talks to Buy AI Startup Decart for Around $7 Billion
The Wall Street Journal reported Sunday that Amazon is negotiating to buy the AI video-and-simulation startup for around $7 billion — but Reuters could not verify the report, neither company will comment, and the deal could still collapse.
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Sources
Monday Oct. 12, 2026, morning — the reported Amazon–Decart talks (~$7B, WSJ via Reuters, people familiar), the could-fall-apart caveat, Reuters' inability to verify, the no-comment positions, Decart's Lucy/Oasis products, the ~$4B May valuation (PitchBook), the $300M May raise (Radical Ventures, Nvidia), and Anthropic's abandoned ~$6B August exploration (Bloomberg) were all verified against the Reuters October 11 report via a verbatim republication. Single-origin story: headline states 'WSJ reports' and 'in talks' — never a deal.
As of Monday, Oct. 12, 2026, morning.
Amazon is negotiating to acquire artificial intelligence startup Decart in a deal valued at around $7 billion, the Wall Street Journal reported Sunday — a takeover that could land soon if the talks hold, and collapse just as fast if they don't.
Reported, not announced
Amazon is in talks to acquire artificial intelligence startup Decart in a deal valued at around $7 billion, the Wall Street Journal reported on Sunday, citing people familiar with the matter — a transaction that could close soon if the negotiations hold. That is the reporting, and it carries the standard caveats: Reuters, which carried the Journal's story on Sunday, said it could not immediately verify the report, and a deal could still fall apart or draw a rival bidder.
Neither company is talking. Amazon declined to comment outside regular business hours, and Decart did not respond to requests for comment.
What Decart actually does
Decart builds AI models for video and simulation. Its Lucy model — backed by Nvidia, according to the company's website — edits live video in real time, and its Oasis model generates simulated environments used to train and test robotics and autonomous-driving systems.
The price history
The $7 billion figure would be a sharp markup. The Journal reported Decart was valued at nearly $4 billion in May, citing PitchBook data — and the startup raised $300 million that same month in a round led by Radical Ventures, with Nvidia joining as a new investor.
There is a cautionary datapoint in the recent past: Bloomberg reported that Anthropic explored buying Decart in August in a deal that could have been worth about $6 billion, then walked away in September after due diligence. One Big Tech lab already looked under the hood and passed.
What to watch next
Whether the talks survive, whether a second bidder surfaces, and whether either company says anything on the record. Until then this is a reported negotiation, not an acquisition — and in a market where AI assets are being repriced weekly, the gap between 'in talks' and 'signed' is where the risk lives.
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Sources & evidence
Sources used for this piece.
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