Apple’s Sept 9 event: iPhone Duo, Watch Series 12, Ultra 4, and what it costs

Apple’s September 9, 2026 special event has ended. Apple’s Events page says a video replay will be available shortly. Same-day Apple Newsroom releases and product pages lock the commercial terms that matter: iPhone Duo starts at $1,999 (U.S.) with pre-orders October 16 and availability October 23; iPhone 18 Pro and Pro Max start at $1,199 and $1,299 with pre-orders September 12 and availability September 18; AirPods 5 are $129 / $149; Apple Watch Series 12 starts from $399 and Ultra 4 from $799, both available September 18.

Confirmed so far

Apple’s September 9, 2026 special event has ended. Apple’s Events page now says a video replay of the event will be available shortly. Same-day Apple Newsroom releases confirm iPhone 18 Pro and iPhone 18 Pro Max, AirPods 5, and — in a separate Newsroom release — iPhone Duo, Apple’s first foldable iPhone. Apple’s product pages for Apple Watch Series 12 and Apple Watch Ultra 4 are live with September 18 availability, and Ultra 4’s starting purchase price is from $799.

Apple Watch Series 12 / Ultra 4

Apple’s Apple Watch Series 12 product page states the watch is available starting September 18 and that pre-order is open. Financing copy on that page references a 42mm Apple Watch Series 12 purchase price of $399 (U.S., excluding taxes and any trade-in credit). Apple’s Apple Watch Ultra 4 product page states available starting September 18 with pre-order open. Apple’s Ultra purchase page lists New Apple Watch Ultra 4 from $799 (U.S., excluding taxes and any trade-in credit). This update does not invent other Ultra configurations or prices beyond that from-$799 starting purchase price.

iPhone Duo

Apple unveiled iPhone Duo in a September 9 Newsroom release and on its iPhone Duo product page. Apple says iPhone Duo starts at $1,999 (U.S.) in star white and night sky finishes, with storage capacities of 256GB, 512GB, 1TB, and 2TB. The release cites an A20 Pro chip and a 48MP Dual Fusion camera system. Pre-orders begin Friday, October 16, beginning at 5 a.m. PT in listed countries including the U.S., with availability beginning Friday, October 23. Apple says Duo will be available in 28 other countries and regions beginning Friday, October 30. The product page states the same October 16 pre-order and October 23 availability window.

iPhone 18 Pro / Pro Max

Apple’s September 9 Newsroom release says iPhone 18 Pro starts at $1,199 (U.S.) and iPhone 18 Pro Max starts at $1,299 (U.S.). Both models are offered in black, silver, glacier, and burgundy, with storage capacities of 256GB, 512GB, 1TB, and 2TB. Apple cites an A20 Pro chip and a 48MP Fusion Main camera with variable aperture. Pre-orders begin Saturday, September 12; availability begins Friday, September 18.

Other Apple announcements

In a separate September 9 Newsroom release, Apple introduced AirPods 5. U.S. pricing in that release is $129 for AirPods 5 and $149 for AirPods 5 with Wireless Charging Case. Pre-orders start on the announcement day, with availability in stores beginning Friday, September 18.

What matters for Apple

Watch Series 12’s September 18 availability and from-$399 42mm purchase price, together with Ultra 4’s from-$799 starting price on the same Friday wearable window, put wearable price anchors alongside iPhone 18 Pro / Pro Max availability, while Duo remains a later, higher starting-price form factor on the October calendar. Duo extends Apple’s iPhone mix into a higher starting-price foldable tier, while Pro / Pro Max protect the familiar mid-September upgrade window.

What is still open

Apple’s Events page states a video replay will be available shortly. Additional Duo configuration detail beyond the commercial terms already locked, and additional Watch configuration detail beyond Series 12 from $399 and Ultra 4 from $799, may still expand on Apple primary pages. Share-price outcomes for Apple are outside this coverage.