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Stock · Nasdaq · AAPL
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and related services.
Multiple sourced stories, filing context and desk reporting.
Description: Apple Form 10-K business description
Latest verified period
10-Q · filed or released
Market price
Latest quoteOpens Google
Primary sources
Open filings and issuer materials directly before relying on a summary.
TickerGrove coverage
Companies
Apple’s September 9 event has ended. Locked terms: Duo $1,999 (Oct. 16/23); Pro/Pro Max $1,199/$1,299 (Sep. 12/18); AirPods 5 $129/$149; Series 12 from $399; Ultra 4 from $799 (Sep. 18).
EXPECTATIONS
PARTIALLY_CONFIRMED now includes locked iPhone Duo commercial terms from Apple Newsroom. Follow the live page for full event coverage.
Leadership
Effective September 1, 2026, John Ternus — longtime head of Hardware Engineering — is Apple’s chief executive and a board member. Tim Cook is Executive Chair. Arthur Levinson is Lead Independent Director. Apple’s leadership page lists those titles live. The Board appointed Ternus on April 17; Apple announced the plan on April 20.
Results
The filed quarter shows broad growth led by iPhone and Mac, while a roughly two-point tariff-refund benefit means the 50.1% gross margin needs context.
Understand the company
Company analysis
Revenue is the top-line amount recognized from a company’s activities under its accounting policy.
Company analysis
The income statement records revenue and expenses over a period.
Investing basics
A stock is an ownership interest in one company.
