SiriusXM Names Anjali Sud, Who Has Led Tubi Since September 2023, as Next CEO Effective January 1, 2027

SiriusXM said Monday it has appointed Anjali Sud, who has led Tubi, a free ad-supported streaming service, since September 2023, as its next chief executive, effective January 1, 2027.

The appointment, announced Monday, is a planned handover, not an abrupt break. She has been appointed chief executive officer and does not take the role until January 1, 2027.

Jennifer Witz decided to step down after almost two and a half decades at the company. She spent nearly six years as chief executive.

Witz will remain in an advisory role until the end of 2027. The long overlap is meant to keep the transition orderly.

Sud has been an independent director since March 2025. She will remain a board member after she becomes chief executive.

Shares rose 1.20% in intraday trading on Monday. The price was $32.79 as of 3:55 p.m. ET, against Friday's $32.40 close.

That move is intraday only, not a settled reaction. Finnhub had not published a final Monday close when this article was prepared.

A streaming chief for a satellite business

Sud has led Tubi, Fox's free ad-supported streaming service, since September 2023. Tubi's audience grew to more than 110 million monthly active users under her leadership.

Reuters framed the hire as a turn to a digital media veteran. The aim, Reuters said, is to help reinvigorate growth as listeners shift away from satellite radio.

SiriusXM is the largest U.S. satellite radio company. Reuters said it has struggled to chart its future as more listeners choose streaming.

What the board and the executives said

"Anjali has built some of the most successful consumer entertainment platforms," said Greg Maffei, chairman of the board.

Sud said she was honored to lead the company next. "I am honored to lead SiriusXM in its next chapter," she said.

"Premium audio experiences will be more important than ever to the future of entertainment," Sud said. "I believe SiriusXM can evolve to lead that future," she added.

Maffei praised Witz's record in the same announcement. "Jennifer has made extraordinary contributions to SiriusXM over her 25-year career, including nearly six years as CEO," he said.

"Leading SiriusXM has been the most meaningful experience of my career," Witz said. She added that "now is the time for a transition."

"I'll remain a lifelong subscriber and supporter of SiriusXM," she said.

Sud built her record at Tubi and Vimeo

Before Tubi, Sud was chief executive of Vimeo, the video platform. She took Vimeo public and led it into a profitable global platform.

The release credits that platform with 300 million users. Earlier in her career, Sud held roles at Amazon and Time Warner.

She also sits on the boards of Dolby Laboratories and Change.org. She holds an undergraduate degree from Wharton and an MBA from Harvard Business School.

The quarter she inherits

SiriusXM reported third-quarter results on October 29. Revenue was $2.15 billion, down slightly from $2.16 billion a year earlier.

Analysts expected slightly more: the LSEG-compiled estimate was $2.16 billion. Net income still rose 7% to $317 million.

Adjusted EBITDA grew 3% to $694 million. Adjusted EBITDA is a non-GAAP profit measure the company reports alongside its results.

Free cash flow rose 14% to $293 million. Free cash flow is also a non-GAAP measure, not a reported profit.

The subscriber base steadied in the quarter. Self-pay net additions were 5,000, an improvement of 45,000 from a year earlier.

Self-pay churn was 1.5% in the quarter. SiriusXM ended it with about 33 million total subscribers, including about 31.3 million self-pay.

The company also raised full-year 2026 guidance by $25 million on each line. It now expects about $8.55 billion in revenue for the year.

Adjusted EBITDA guidance is now about $2.65 billion. Free cash flow guidance is now about $1.40 billion.

With YouTube Audio, its advertising platform reaches approximately 255 million unduplicated monthly listeners. That reach is the asset Sud is hired to convert into growth.

What remains unknown

What remains unknown starts with pay: the release discloses no compensation for Sud or Witz.

How Sud was chosen is also undisclosed. The release gives no search process and names no search firm.

No strategy change was announced with the appointment. No other management changes were announced either.

Sud's exact Tubi exit timing is also unconfirmed. Trade reports on November 6 described her leaving Tubi that day. No Fox announcement confirming the exit was available.

Successor reports conflict, and no successor has been confirmed. SiriusXM's release names no Tubi successor.

The settled market verdict is also not yet printed here. Monday's final close was not available from Finnhub at preparation time.

The handover year is the next test

What to watch: whether Witz's advisory handover stays orderly through 2027. Any early strategy signals from Sud are the second test.

Fourth-quarter results are the third test. They will show whether the steadier subscriber trend holds into the handover.

The January 1, 2027 start date itself is the final marker. Until then, Witz remains chief executive and Sud remains a director.